MAC Cosmetics has partnered with music sensation Rihanna for “RiRi Hearts MAC” collection. Four limited edition color collections set to launch throughout 2013. This will be the first time MAC has teamed with a celebrity on a long-term collaborative effort.
First product to launch will be “RiRi Woo”, a lipstick inspired by her favorites, MAC red and Ruby Woo. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line and also be on sale online.
The four collections will be released throughout 2013 will be called RiRi [Hearts] MAC with a total of 31 stockkeeping units. The summer portion will be sold online, which includes two additional lipsticks, Lustre Drops, and a blush duo. The third will be in stores for fall and feature sixteen products, such as lipsticks, a Lipglass version of RiRi Woo, two eyeshadow palettes, and false lashes. The final installment will be in-stores in time for the holidays with ten products, like nail polish, makeup bag, and more lipsticks. RiRi Woo will be sold in all four collections.
After seeing the packaging I am overly excited for this collection. Are you?